The Kardashian name was first brought to attention during the trial of OJ Simpson. Robert Kardashian, a high-power attorney, made up a fraction of the famous football player’s defense team. Nine years later, a sex tape between “singer” Ray-J and little-known socialite Kim Kardashian (the late Robert’s oldest daughter) leaked onto the web. From this small scandal exploded a nation-wide curiosity about the socialite, her personal life and whatever other scandals she might be hiding. Just three years later, Keeping Up With The Kardashians aired on E! and from there the Kardashian brand exploded.
The show follows the entire family, though it focuses mostly on the lives of the three oldest daughters, Kim, Kourtney and Khloe. On the show, the sisters often do photo shoots to promote their name, run their clothing boutique DASH and spread their wings in the fashion business with the fervor of the Olsen twins. From the show’s immense popularity and the girls’ eye for trends, they have become very successful in the TV and fashion realms.
Their nail polish collection with OPI, Kardashian Kolor, reflects each of the girls’ unique, over-the-top personalities (including mom Kris Jenner and daughters Kendall and Kylie). On their TV show the Kardashian women are head-strong, bold and fashion-forward. These characteristics are carried over to their Kolor polishes, which feature bright, noticeable colors and glammed-up sparkles. They have taken taken the texts of their personalities and expressed them through the fashion medium, nail polish.