When it was released in 2007, Halo 3 was one of the most highly anticipated video game releases of the year following years of hype through marketing campaigns and heavy media coverage. The game $300 million in the first week of its release and went on to become the best selling game of 2007. In its first 24 hours on store shelves, it made $170 million which at the time set the record for the highest grossing entertainment property in that amount of time.
Halo 3 introduced a new component to the series called Forge which allowed players to edit the multiplayer maps themselves. A huge list of items were at the players disposal, allowing them to insert all kinds of structures, vehicles, and hilarity. These player-created maps could be uploaded online and shared with other players. It is also worth noting the impact that Halo 3’s online component had on the gaming community, as it widely hailed as the game’s greatest achievement.